The Greek Tourist Confederation (SETE) was established in 1991. Its mission is to continuously enhance the competitiveness and the emergence of a leading role of tourism in the Greek economy. It represents the nationwide sectoral tourism associations and individual companies widely engaged in the tourism economy and cover the whole range of tourist activities.
SETE envisions a balanced development of tourism, which aims to improve competitiveness, while increasing the number of arrivals and overnights, with a better distribution of tourism supply in all regions of the country and with better timing of demand. All this will take place in the natural environment protection framework and the respect and promotion within our culture.
Since 2013 SETE is an Official Partner. It has established Marketing Greece, and Institute of SETE. Marketing Greece SA is a non-profit company, with primary objective to effectively promote the Greek tourism product. At the same time, it aims, through a multi-level communication strategy plan, to bring our country into one of the most important and attractive tourist destinations worldwide.
The Institute of SETE aims to support the tourism strategy and improve the quality of the Greek tourism product, but also the effective intervention to upgrade the tourism education and training in our country. At the same time, it reinforcing SETE by providing scientific and technical support to promote entrepreneurship and quality in tourism and strengthening of mechanisms and policy development of human resources.